About Us

Our motto is: "Beautiful Indian Jewellery Online". We are a web-focused brand based in London, rooted deeply in South Asian tradition. At Indian Jewellery Store, every piece is a poetic blend of artistry and ancestry — echoing the grace of ancient Mughal courts and the glamour of today’s modern bride.

Our jewels are designed in-house with care, not simply manufactured but imagined — from the soft glow of pearls to the fire of kundan. Whether you’re dressing for a wedding, a mehndi, or simply for yourself, our designs are made to feel personal — like they were always meant to be yours.

We specialise in selling Indian and Pakistani jewellery online, delivering across the UK, Europe, USA, Canada, Australia and worldwide. Each treasure is packed with the same care it was created with — secure, beautiful, and ready to shine. Because at IJS, excellence is in the details.

Our Ranges

Explore our thoughtfully curated ranges — each designed to meet different levels of indulgence and occasion:

REGULAR — Affordable yet elegant jewellery, blending trend-led style with timeless charm. Perfect for those who seek beauty and quality without compromise.

PREMIUM — This elevated collection is crafted for modern brides, sisters, and mothers of the bride. Featuring gold-plated finishes, sparkling American diamond accents, and graceful designs — perfect for traditional celebrations or luxurious gifting.

KHAZANA — Our most luxurious collection of regal, fully handcrafted Asian Indian jewellery. Inspired by traditional regal artistry and made for those who appreciate fine design with a truly heritage feel.

Look for the “More Info” tab on each product page to see which range it belongs to — and let our filters guide you to your perfect piece.